Charles Lightwalker
www.thefamilyoflight.com
As a holistic healer it can be difficult to face the challenge of marketing yourself and building a clientele. This challenge can be enhanced by the desire not to commercialize holistic healing in compromise of your spiritual values. But holistic healers do not need to fear the process of building a successful practice, if the methods used to build them are honest, sincere and you have integrity.
A potential barrier to success that many holistic healers face in marketing themselves is the balance between the desire to give and the practicalities of living in an economically driven world. Often, a fear of receiving money for doing holistic healing interferes with the ability to build a thriving practice. Earning money is not a bad thing – but possessing a belief that it is can sabotage your success in building a successful practice. One way to address this is to realize that what we get paid for our services as a holistic healer is an exchange of energy that recognizes the value of your healing knowledge and treatment process. By viewing money as a method of exchange that provides balance between client and healer we become more comfortable with our self worth and receiving financial abundance.
The techniques used in building any business can be used by the holistic practitioner, perhaps with a few minor adjustments and focusing on the intention behind them. The holistic healer must be clear in their mind that the purpose behind using marketing tools is to share their knowledge of holistic healing and living with the community, and then a successful relationship with clients can be reached.
One of the basic techniques for building any business is getting to know your clients. As a holistic healer your clients are those who come to you to receive the benefits of healing. Get to know the names of your clients, and some history about them. Also networking with other holistic professionals, community groups, professional organizations and such, improves your standing in the community and spreads the word about your valuable healing practice. Greeting your clients each time by shaking hands, when you see them personalizes them, and it gives you the opportunity to tune into their physical presence. As you physically connect with your clients you create a one-on-one bond that depends the client healer relationship.
Just as important as it is to greet your clients, it is equally important to make yourself available to answer their questions about the healing treatments, protocols, procedures, etc.
Two final techniques that can encourage client retention have to do with each individuals self-awareness as a healer. First an honest assessment of how much time and energy you are wiling to spend on networking, teaching classes, workshops or lecturing, and cultivating a clientele. Burn-out and boredom are energy zappers that can sneak up on you and rob you of your passion for healing. By remaining present while doing healings you avoid the healing from becoming routine, you keep yourself fresh and alive. If you find yourself not being present or going through the motions as a routine, it may be time for a little quiet reflection as to where your healing practice is going.
A second technique for fostering greater self-awareness is committing to your own personal education. How often do you take seminars, classes or workshops? Being inspired by another healer can help to further your own healing abilities. Taking a workshop, class or attending a training can refresh your spirit as well as avail you of new healing techniques to apply in your own healing practice/business. As you stay fresh your staff and clients perceive that energy and will recommit to their jobs and their healing journey.
As you try some of these techniques for yourself, you will see which ones work well for you and match with your personality, an personal goals as a holistic healer. Trust your intuition as you connect with your clients on a deeper level and watch as they become more committed to their own healing journey. And in the process of healing your clients on this journey, watch your business/practice grow and prosper.
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